Tencent News Campaign 2013

Digital Campaign

2013, Tencent News launched “the fact” campaign from offline to online. As a essential part of “the fact”, a campaign site came online at the same time. LPI used Flash-3D technique, redesign the website, integrated many celebrities’ voices into the campaign.

从2013年9月开始, 腾讯新闻对“事实派”的全新定位进行了从线下到线上的整合推广。 作为推广的重要组成,腾讯新闻“事实派”活动网站也同期上线,引发全网用户对“事实派”观点的激烈讨论。 网站采用Flash-3D技术,在内容上结合黄晓明、李宇春等名人观点和占海特、陈贤妹等新闻当事人观点以及普通网友对热门新闻的激烈讨论,准确传达腾讯新闻“事实派”“多维、客观、深入”的理念。

Client: Tencent

Launch site

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