Kappa <Born this way> Chinese New Year Campaign

Digital Campaign

Using traditional elements like New Year scrolls andauspicious clouds, LPI gave people an opportunity to celebrate CNY online. Since Kappa claims the “Get Together” slogan, dual screen technology came up to be LPI’s first choice to apply. This game helped Kappa raise its brand awareness during the Chinese New Year.

大过年的,却没有年味
拿起手机,你才会发现
Kappa的春节狂欢,早已开始

没年味?那就连线对春联
不热闹?让TA扫码一起玩

传统春联、五言绝句以及网络流行语的乱入,加上双机配合的新颖模式,让Kappa和你一起玩转春节,感受久违的红火新年!

Client: Kappa

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